Research:

Uncovering Market Size

In Stage 1 of 3, we perform a comprehensive study to understand the full online market demand for all your listed products and categories. Through extensive research of all the items you sell, and those of your competitors, we find the total achievable organic search impressions for all your products. This provides a realistic understanding of the size and opportunity within your niche market and the strategy needed to access it. We use real-time evidence and data points to show pertinent search intents behind the behaviour patterns and the customer journeys taken by potential online shoppers in your niche.

This lets us improve the segmentations in your website hierarchy structure, allowing for more thorough crawling and indexing in search engines like Google. As a result, ready-to-buy shoppers are more easily able to find your website through organic search, directing them to relevant product pages to facilitate a purchase. Consequently, this allows our client-partners to capture more of their existing market share, while simultaneously accessing previously untapped audiences that are actively searching to buy their niche products online.

Evolve:

Implementing Data-Driven Structure

In Stage 2 of 3, we implement the changes needed to install a performance-based website that is fully-optimised and aligned for efficient organic search. Guided by data, our expert team works in close collaboration with yours to ensure your website is fine-tuned to behave like a magnet that attracts relevant consumers within your niche. This entails streamlining your website on both a technical and a categorical level, ensuring that search engines are capable of effectively crawling and parsing all your pages in a logical way.

These pages can then be indexed and categorised correctly, meaning they’re effectively shown to potential online shoppers that are searching for the types of products that you sell. Furthermore, a clearer and functional website architecture delivers additional benefits far beyond just organic search. With a more logical structure, it lends itself to the efficiency of paid search, customer segmentation and digital user experience – all the while, serving as a sustainable base for long-term growth. As we continue to work and develop with you as partners, we continuously learn more about your niche while mutually guiding, supporting and directing each other.

Protect:

Investment Protection & Growth

In Stage 3 of 3, we immerse ourselves in your eCommerce offering as an invested partner by understanding and improving how customers are finding your products online. We work hand-in-hand with you while drawing on the expertise of our technical teams to continuously refine, adjust and optimise your website for maximum performance This requires continuous refinement of your information architecture, ensuring that each page and it’s content is holistically positioned to meet the search intent of your visitors.

Concurrently, our proprietary technology tells us exactly how search engines are parsing and indexing your website in real time. This lets us hone their focus through technical directives, so this process is streamlined and efficiently maximised. Simultaneously, we dive into a data-led research process that analyses trends to find keywords and content that will draw in visitors via organic search queries.

We earmark niche-relevant publications for PR opportunities to keep enhancing your backlink profile. All the while, we pay attention to internal linking to connect the relevance between your website’s individual pages, products and categories. Finally, we rigorously and consistently monitor your website’s health using daily data points and analytics. This is done in part with our proprietary trackers that pull data directly from search engine technology, letting us understand on-the-ground vitals that are essential for your website’s long-term conversion potential and performance.