Our Approach

It took a great amount of time to research and define the target markets for their large product range. With this project, we solved the gender (Men’s and Women’s) targeting dilemma on Magento, a common issue that occurs in the fashion industry. Apart from some first and second level categories, most pages were best utilised as attributes for better targeting and user experience. Footwear and the whole fashion industry can be difficult to approach due to genders being a huge focal point, defining what is a category, what is an attribute and how to integrate user experience and indexing capabilities with Google being a major challenge.

Summary

Separate the menu from the hierarchy. Having your menu and categories run independently of each other will give you an edge in eCommerce.